The Only SEO List You Need

What is even on page two of Google? Narnia? The truth about Tupac’s death? The Loch Ness monster? Who knows! Either way, page two is an extremely rare place for people to visit. If you want to put a number to the fact, less than 5% of traffic navigate to page two and the numbers dwindle from there. To keep your company from the back hole that is page two, keep this list handy. What helps my SEO? Your company’s online reviews. Online users talking about your business gets the word out there faster! Consistent, new content. Reviews and social media…

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Dive Deeper Into Your Data

Strategizing with Word Clouds SureCritic’s dashboard tools provide abstract views to your customer data. Aside from the averages of ratings, ReScore, responses, etc., admin users can also view the data metrics through word clouds. This tool can assist you in evaluating what is mentioned the most in all of your reviews, categorized as positive and negative. With the positive keyword word cloud, you can see what your employees are exceling on and what your customers enjoy most. Conversely, with the negative keyword word cloud, you can see where your services may need help. As you may know, the bigger the…

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The Powerhouse of Mobile Devices

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops 61% are more likely to contact a local business if they have a mobile optimized site 38% have read online reviews on mobile internet vs 24% on a mobile app Users in the USA spend an average of 87 hours on a smartphone in a month. 71% of digital minutes are spent on mobile devices in the USA. After these five facts are you convinced of the power of mobile devices versus desktops? Our mobile devices have become our sources…

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Why You Should Respond to Reviews

By now, we have engraved it into your brain that you should respond to all reviews. You must respond to the happy customers, the unhappy customers, and the I-know-I’m-in-the-wrong-but-I’m-going-to-complain-anyway customers. The question is, do you know why you should respond to the reviews? The happy customers –sure, easy to respond to, “Thank you for the 5 stars, you’re the bomb-diggity, see you soon.” The mostly happy customers can be easy to reply to as well, “Sorry for that minor inconvenience, we will do better next time.” However, those very angry, on the edge of combustion customers, it is simplest to just…

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Profile Pictures Enhance the Customer Relationship

Under the domination of the digital age, human interaction relies mainly on nonverbal communication. People value photos that show the reality of a person like never before. A large percentage of interactions now lack nonverbal signals such as tone of voice, facial expression, gestures, eye contact, body language and even degrees of physical distance from one another. To understand other’s intent within the interaction, we need these signals. Now people have resorted to relying on pictures and emojis to understand the person’s disposition. There are a wide variety of profile pictures, but when it comes to the professional world, profile…

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Here’s What To Do With Your Social Media

Everyone has some form social media. Your mom, your aunt, your step-brother, your cousin’s uncle’s great-aunt twice removed; everyone. It can be unruly waters for some or it can be filled with baby pictures or the salad you ate today. For businesses, it’s a way to connect with current and potential customers on a personal level. An avenue to learn their likes/dislikes and what they do on a daily basis. Social media can create a fly-on-the-wall scenario for businesses that most are taking advantage of. Are your interactions subpar though? Are there any missed opportunities for your business? First, some housekeeping…

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13 Stats About Online Reviews That Will Transform Your Business

The numbers don’t lie! Keep these facts in mind when planning your online presence strategy! 92% of consumers now read online reviews vs. 88% in 2014 90% of people say online reviews influence their purchase decisions 88% of people trust online reviews from strangers as much as personal recommendations 92% of people will hesitate to do business with companies with less than four out five stars 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a review…

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The 8 Rules for Replying

Did you know it takes 12 positive experiences to make up for one unresolved negative experience? Keyword: unresolved! Do not add your business to this statistic and learn how to change a negative experience into lifetime loyalty! The most loyal customers are those who have had their concerns personally addressed. 1. Act quickly There is no time to waste when it comes to reviews! Do not put it off! The longer you wait, especially with negative reviews, the worse a situation could get. Replying to a review sooner rather than later also shows your business’s dedication to the customer’s feedback….

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Online Review Myths Debunked

True or False… Businesses don’t need reviews. FALSE (obviously). I think by now this is a pretty undeniable fact. Every business benefits from an abundance of online reviews. If you aren’t completely convinced, this blog lays out more arguments. Positive reviews are all a business needs. FALSE. Upwards of 80% of readers look at the negative reviews according to the research done by Northwestern University. Customers will see a 5-star review and think it is “too good to be true.” A high star count is not the only influencing factor. TRUE. Consumers looking for businesses may see your 4.8 star…

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Success With Doug’s Lynnwood Hyundai

Doug’s Lynnwood Hyundai Delights Customers and Brings More Than $80K to Their Quarterly Bottom Line Doug’s Lynnwood Hyundai is a full-service dealership selling new, used and certified pre-owned consumer vehicles in the Seattle area. Leadership takes pride in their high levels of customer service, as do the more than 80 employees covering repairs and maintenance, parts, sales, finance and administrative departments. The team appreciates the role of the customer experience in driving sales and welcoming repeat business, especially in a highly competitive region surrounding a major city such as Seattle. THE PROBLEM Doug’s Lynnwood Needed to Stay Competitive in a…

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