Category Archive for "Best Practices"

Start Your Engines! The Road for Non-Verified Reviews

SureCritic is special. Why you ask? SureCritic’s database is 99.99999% verified reviews so the reader always knows that the reviews they are seeing, are from actual customers and not a shop owner trying to make themselves look good. However, we’re here to discuss that .000001% that are non-verified reviews. There can be more non-verified reviews across other platforms so if you have a diverse online presence, this guide can be helpful! Non-verified reviews can be tricky. Are they fake? Are they real? Is it positive? Is it negative? All questions we must ask ourselves to evaluate how to handle non-verified…

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Just Do The Damn Thing

You know you need to get more reviews. You know you need to make time for it. But you also know you just don’t want to. Just like you should take out the trash or you should do your taxes, you should work on getting more reviews. Online reviews are definitely beneficial to you and your business and it doesn’t have to be difficult or tedious! Online reviews act as testimonials to the spirit of your business. It is a simple and relatively cheap way to find out where your business stands. Everyone has areas to work on, so nail…

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You’re No Dingus, Play On the Expert Level

In our fast pace world it can be easy to feel overwhelmed or skim over things to keep up with the latest trend or advice. Everyone wants to be successful, of course. I know I do! So it is important to take a step back, get the bird-eye view and make sure the brand basics are intact. In the midst of things, maybe you put some brand uniformity on the back burner because your information in each corner of the interwebs is too tedious to reel in and fix. Maybe you forgot to update your logo on all your social…

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How to Handle Fake Reviews

The world has seen a plethora of technology faults. For example, who thought a person’s information would be stolen through an HVAC system? That is just crazy. Security has to get tighter and smarter to keep data safe. Although, as security gets smarter, so do hackers. Every new technology has some way to penetrate it or get around it. In the small corner of the internet dedicated to reviews, technology hack is still seen and experienced. Businesses will receive reviews from clients they know they absolutely did not service or the feedback given was not even from a live human….

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Undeniably, The Best Way to Be Fearless

Website maintenance can be a b&!@#. Plain and simple. You don’t want to break the internet but you still want to keep things fresh and updated. Let me clue you into a reviews and website hack: badges. A review badge on your own website can provide easier access for your consumers to read and write reviews and make it easier for them to find you. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company while free from competitive ads. Displaying the badge can also build trust in your…

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Reviews, Neutrality, & BBQ Sauce

Need more guidance? We’re here for you! SureCritic will always have your back and never leave you hanging. By now we have learned how to respond to negative and positive reviews. Continuing with SureCritic schooling, here is how to respond to neutral reviews. You know, those reviews where they aren’t through the moon but also aren’t on a rampage? Yeah, those toughies. How to Respond to Neutral Reviews Show your gratitude Always, always thank the reviewer for taking the time to give any feedback at all. There is a small percentage of customers that will find time to leave a…

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The Worst Advice We’ve Ever Heard About SEO

The internet is stuffed with information about just about anything you are remotely interested in! Some of it is bogus, some of it is factual. When it comes to SEO, everyone seems to have their own opinion. We went ahead and weeded out the worst advice we came across regarding SEO, all for you! Neglecting the Locals A business that is serving customers within a certain region, must not forget about their community! Your home expanse is where majority of your customers are coming from. Make sure you utilize area-specific keywords when optimizing your SEO for your target market. Overlooking…

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How to Solicit Reviews – Part 2

In part one of this blog series, we discussed soliciting reviews and different opinions on the topic. Though, other companies may not recommend it, soliciting reviews can be an extremely useful tool for your business if done correctly. How to solicit reviews correctly and generate more reviews Ask EVERYONE to review, good, bad, ugly – Businesses often shy away from negative reviews when in actuality they can be one of the most powerful tools for your business. Showing a beginning, middle and end to negative reviews creates a concerned story of dedication and resolution. Share your reviews – Display those stories…

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6 Guidelines for Replying to Positive Reviews

The people have spoken! Our 8 Rules for Replying to Reviews was so popular customers are asking for more and we are happy to oblige! The previous blog mainly focused on how to respond to negative reviews, but in true SureCritic fashion, we cannot forget about all the other types of reviews! The following is a list on how to respond to positive reviews. Yes, there are some good tips to pick up for cheerful reviews as well! 1. Reinforce the positives Thank the customer for taking the time to leave a review and highlight their personal experience. Tailoring your response…

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How to Add SureCritic Reviews on Facebook

Ahhh good ol’ social media. Can’t go a day without it! It helps you connect to your customers and learn a lot about them! Social media is also a game changer in the SEO world as your network shares their reviews. Do you want to take it a step further? You have your best practices down pat; your page has never looked better… what’s missing? I know! You can display your SureCritic customer reviews on your Facebook page. Mind. Blown. Now you can enrich the content of your Facebook Page by adding the SureCritic Reviews, Facebook App. If your business currently has a…

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