Category Archive for "Best Practices"

The 8 Rules for Replying

Did you know it takes 12 positive experiences to make up for one unresolved negative experience? Keyword: unresolved! Do not add your business to this statistic and learn how to change a negative experience into lifetime loyalty! The most loyal customers are those who have had their concerns personally addressed. 1. Act quickly There is no time to waste when it comes to reviews! Do not put it off! The longer you wait, especially with negative reviews, the worse a situation could get. Replying to a review sooner rather than later also shows your business’s dedication to the customer’s feedback….

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Online Review Myths Debunked

True or False… Businesses don’t need reviews. FALSE (obviously). I think by now this is a pretty undeniable fact. Every business benefits from an abundance of online reviews. If you aren’t completely convinced, this blog lays out more arguments. Positive reviews are all a business needs. FALSE. Upwards of 80% of readers look at the negative reviews according to the research done by Northwestern University. Customers will see a 5-star review and think it is “too good to be true.” A high star count is not the only influencing factor. TRUE. Consumers looking for businesses may see your 4.8 star…

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11 Tips for Spotting Fake Reviews

Researching a new business for a big purchase or just trying to find a decent place for happy hour can be tedious. Reading through all the reviews, deciding if you think the user was just complaining or if their negativity was actually warranted. It is important to know the transparency with reviewers. Are you sure this feedback is from actual customers? Large powerhouses such as Amazon and Yelp both report that their algorithms filter out fake posts but nothing is perfect. Boston University’s Georgios Zervas, who studied Yelp user reviews, estimates that about one in four submitted reviews are fakes….

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Wait… are there negatives to 5-star reviews?

When this notion was first presented, I thought, “No..there is no way that a 5-star review could negatively affect a business.” Everyone talks about how you need 5-star reviews, how they will help a business. Albeit this definitely has some truth to it, there are still some other considerations to think about. I have gone to businesses who boast about their 5-star rating and make sure I know and have checked it out. It is great to see a highly rated business, sure, but a perfect rating with many reviews makes me question the honesty. I was once in a…

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The Important Relationship Between Social Media and Reviews

What percentage of your reviews are posted online? What do your social platforms look like? Booming with activity? In our previous blog, 4 Ways Reviews Can Impact SEO, we discussed how social media is a huge factor when it comes to reviews and SEO. Businesses need more customer reviews, Facebook likes and Twitter followers. These businesses also don’t have a couple of spare employees sitting around doing nothing, nor a budget to pay some company with a bunch of people sitting around doing nothing to make all this happen. We understand the dilemma. You want something that helps with all…

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4 Ways Reviews Affect SEO

One of the key methods being pushed in the age of digital marketing is Search Engine Optimization (SEO). There is no denying that SEO is an extremely useful tool when generating traffic and leads for your business. It is also undeniable how reviews impact your organization. Ensuring these two notions align will boost your online traffic and guide customers to your website. Studies show that review signals account for 9.8% of the total ranking factors, proving that reviews should not be overlooked. Fresh relevant content When it comes to SEO, one can never have enough content. The more content, the…

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The Value of ReScore

In our previous blog, Why Your Business Needs Reviews, we discussed the importance of your customer’s feedback and how it can transform and grow your business. Keeping that in mind, once a business receives reviews, how do they handle the negative (possibly unprecedented) feedback? Concern resolution is one of the most important factors in determining long term customer loyalty. Numerous studies have shown that upset customers whose concern is resolved quickly and to their satisfaction, are more loyal to a business than customers who had no concern at all. In the past, businesses just had to bite the bullet and…

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7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy. Increase in ROI Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a…

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Adding a Review Badge on Your Website

Are you aware that you can showcase your raving reviews right there on your website? Display your fearlessness and confidence by presenting your reviews right on your webpage. Why Should I Add a Badge? A badge on your own website can provide easier access for your consumers to read and write reviews. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company free from competitive ads. Displaying the badge can illustrate that there is no manipulation in your reviews – this is real people, in real time, leaving honest…

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Why Your Business Needs Reviews

How do you find a restaurant in an unfamiliar city? What about a trusted mechanic, or a new masseuse? Asking around your network is one solution, but I am willing to bet, at some point, you will scour the internet to discover the best fit for you. You find yourself researching a business to uncover what others are saying, what they’ve experienced, good or bad. Online reviews have transformed how a consumer interacts with a business. As a business owner, why do you care? Why would you need consumers to record their experiences with your business? You have returning customers,…

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