Category Archive for "Industry"

5 Reasons Tourists Love Reviews

Whether it is to the next city over or across the country, tourists rely heavily on reviews to have the best experience possible. Not to mention receive elite service if they have a hiccup in their plans! Act like a local I don’t know about you, but when I go somewhere new, I want the “local experience” I can go to Chipotle at home, I want the real (insert city) deal. I want the best pizza in New York or Chicago. Not the $5 deal from Little Caesar’s. Reviews help tourists find the best location for that “local” feel. With…

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The Worst Advice We’ve Ever Heard About SEO

The internet is stuffed with information about just about anything you are remotely interested in! Some of it is bogus, some of it is factual. When it comes to SEO, everyone seems to have their own opinion. We went ahead and weeded out the worst advice we came across regarding SEO, all for you! Neglecting the Locals A business that is serving customers within a certain region, must not forget about their community! Your home expanse is where majority of your customers are coming from. Make sure you utilize area-specific keywords when optimizing your SEO for your target market. Overlooking…

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How to Solicit Reviews – Part 2

In part one of this blog series, we discussed soliciting reviews and different opinions on the topic. Though, other companies may not recommend it, soliciting reviews can be an extremely useful tool for your business if done correctly. How to solicit reviews correctly and generate more reviews Ask EVERYONE to review, good, bad, ugly – Businesses often shy away from negative reviews when in actuality they can be one of the most powerful tools for your business. Showing a beginning, middle and end to negative reviews creates a concerned story of dedication and resolution. Share your reviews – Display those stories…

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Have You Ever Been Caught Soliciting?

Of course we’re talking about “soliciting reviews” and we’re not quite sure why it has such a bad reputation. We hear it over and over, you should not solicit reviews. And if you do, the big, bad wolf, with a primarily red website will filter your reviews if they suspect solicitation. In fact one such website that doesn’t allow it, only recommends about 70% of reviews left on their site. Yes, you read that correctly 70%. Said differently, 30% of your customers opinions are not getting the attention they deserve. Because some other sites can’t verify a customer’s experience, your business…

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6 Guidelines for Replying to Positive Reviews

The people have spoken! Our 8 Rules for Replying to Reviews was so popular customers are asking for more and we are happy to oblige! The previous blog mainly focused on how to respond to negative reviews, but in true SureCritic fashion, we cannot forget about all the other types of reviews! The following is a list on how to respond to positive reviews. Yes, there are some good tips to pick up for cheerful reviews as well! 1. Reinforce the positives Thank the customer for taking the time to leave a review and highlight their personal experience. Tailoring your response…

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The Only SEO List You Need

What is even on page two of Google? Narnia? The truth about Tupac’s death? The Loch Ness monster? Who knows! Either way, page two is an extremely rare place for people to visit. If you want to put a number to the fact, less than 5% of traffic navigate to page two and the numbers dwindle from there. To keep your company from the back hole that is page two, keep this list handy. What helps my SEO? Your company’s online reviews. Online users talking about your business gets the word out there faster! Consistent, new content. Reviews and social media…

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The Powerhouse of Mobile Devices

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops 61% are more likely to contact a local business if they have a mobile optimized site 38% have read online reviews on mobile internet vs 24% on a mobile app Users in the USA spend an average of 87 hours on a smartphone in a month. 71% of digital minutes are spent on mobile devices in the USA. After these five facts are you convinced of the power of mobile devices versus desktops? Our mobile devices have become our sources…

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Here’s What To Do With Your Social Media

Everyone has some form social media. Your mom, your aunt, your step-brother, your cousin’s uncle’s great-aunt twice removed; everyone. It can be unruly waters for some or it can be filled with baby pictures or the salad you ate today. For businesses, it’s a way to connect with current and potential customers on a personal level. An avenue to learn their likes/dislikes and what they do on a daily basis. Social media can create a fly-on-the-wall scenario for businesses that most are taking advantage of. Are your interactions subpar though? Are there any missed opportunities for your business? First, some housekeeping…

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13 Stats About Online Reviews That Will Transform Your Business

The numbers don’t lie! Keep these facts in mind when planning your online presence strategy! 92% of consumers now read online reviews vs. 88% in 2014 90% of people say online reviews influence their purchase decisions 88% of people trust online reviews from strangers as much as personal recommendations 92% of people will hesitate to do business with companies with less than four out of five stars 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a…

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Online Review Myths Debunked

True or False… Businesses don’t need reviews. FALSE (obviously). I think by now this is a pretty undeniable fact. Every business benefits from an abundance of online reviews. If you aren’t completely convinced, this blog lays out more arguments. Positive reviews are all a business needs. FALSE. Upwards of 80% of readers look at the negative reviews according to the research done by Northwestern University. Customers will see a 5-star review and think it is “too good to be true.” A high star count is not the only influencing factor. TRUE. Consumers looking for businesses may see your 4.8 star…

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