Category Archive for "Industry"

Success With Doug’s Lynnwood Hyundai

Doug’s Lynnwood Hyundai Delights Customers and Brings More Than $80K to Their Quarterly Bottom Line Doug’s Lynnwood Hyundai is a full-service dealership selling new, used and certified pre-owned consumer vehicles in the Seattle area. Leadership takes pride in their high levels of customer service, as do the more than 80 employees covering repairs and maintenance, parts, sales, finance and administrative departments. The team appreciates the role of the customer experience in driving sales and welcoming repeat business, especially in a highly competitive region surrounding a major city such as Seattle. THE PROBLEM Doug’s Lynnwood Needed to Stay Competitive in a…

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Wait… are there negatives to 5-star reviews?

When this notion was first presented, I thought, “No..there is no way that a 5-star review could negatively affect a business.” Everyone talks about how you need 5-star reviews, how they will help a business. Albeit this definitely has some truth to it, there are still some other considerations to think about. I have gone to businesses who boast about their 5-star rating and make sure I know and have checked it out. It is great to see a highly rated business, sure, but a perfect rating with many reviews makes me question the honesty. I was once in a…

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4 Ways Reviews Affect SEO

One of the key methods being pushed in the age of digital marketing is Search Engine Optimization (SEO). There is no denying that SEO is an extremely useful tool when generating traffic and leads for your business. It is also undeniable how reviews impact your organization. Ensuring these two notions align will boost your online traffic and guide customers to your website. Studies show that review signals account for 9.8% of the total ranking factors, proving that reviews should not be overlooked. Fresh relevant content When it comes to SEO, one can never have enough content. The more content, the…

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Why Your Business Needs Reviews

How do you find a restaurant in an unfamiliar city? What about a trusted mechanic, or a new masseuse? Asking around your network is one solution, but I am willing to bet, at some point, you will scour the internet to discover the best fit for you. You find yourself researching a business to uncover what others are saying, what they’ve experienced, good or bad. Online reviews have transformed how a consumer interacts with a business. As a business owner, why do you care? Why would you need consumers to record their experiences with your business? You have returning customers,…

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Industry First Low Score Diagnostics Now Available

We’ve recently launched Low Score Diagnostics as an added feature to our already industry-leading, verified customer ratings and reviews product. Low Score Diagnostics utilizes our new enterprise survey engine with our ratings and review platform to provide the best of both worlds. This private feedback channel allows businesses greater insight into why customers fall out of process resulting in a poor experience. An unhappy customer is happy to give more details with the intent that someone will read and take action on the issue. The customer can express himself or herself privately through a diagnostic survey tailored to the business….

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“I’m Happy” Should be Enough

You know consumers are being asked on a pretty regular basis to give feedback. More succinctly, information about their experience at a business they recently patronized. Receiving an email request for feedback after a purchase of goods or services is no longer the exception. Whether it’s Amazon.com or Hotwire.com it’s something (as a consumer) we expect. Certainly, since content is the corner stone of SureCritic’s business, we support getting feedback from customers with one distinction; for SureCritic, “I’m Happy” is just fine with us! I am sure some of you are thinking, “well, of course it is, why wouldn’t it be?” and then…

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Study Shows Consumers Read Reviews When Looking for a Local Business

Online shopping and the use of product reviews have skyrocketed over the last five years. Trusted reviews play a huge role in helping customers feel comfortable buying from a retailer they can’t physically see. However, the 2013 Local Customer Review Survey by BrightLocal shows that consumers are consulting online reviews now, even more, when looking for local services. A company’s online reputation has become just as important as their “brick and mortar” appearance. Consider some of the survey’s key finding The Data The survey involved 14 questions and 2,100 participants throughout North America, with the majority (90 percent) being in…

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The Problem with Fake Ratings and Reviews

According to a recent study by Georgios Zervas, a professor at Boston University’s School of Management, 16 percent of the reviews of businesses on Yelp are fake, either positive ones commissioned by the particular business to boost its ratings or negative ones to depress its ratings placed by a competitor. This illustrates a problem of bogus ratings and reviews that has become well known on sites that rate businesses and products such as TripAdvisor, Angie’s List, and Amazon.com. Many rating sites and even online retail stores such as Amazon rely on what is essentially crowd posted ratings to give shoppers a good…

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SureCritic contributes to high TrustScore on Judy’s Book

Judy’s Book, an online community where visitor find reviews and recommendations about local businesses recently launched its TrustScore® for reviews about businesses on it web site.  TrustScore lets site visitors gauge potential reliability of the reviews for each business. SureCritic, through its network, syndicates reviews to Judy’s Book and is pleased to announce that SureCritic reviews on Judy’s Book have been awarded the highest TrustScore available.  Because we verify customer status through the point of sale system, visitors to Judy’s Book who read a SureCritic syndicated review can be sure it was given by an actual customer of that business….

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ReScore: Your Road to Redemption

I recently read with shock and amazement about a 22 year old man who just decided to go back to high school. Oh it wasn’t that simple, according to the article it certainly took some planning.  And no, it wasn’t one of those feel good, made for TV movie kind of stories. He changed his name and claimed he was 15 years old.  Standing  6’5” and all of 220 pounds, this “kid” was doing 360 degree slam dunks! He was a basketball prodigy by all accounts.  Alas, somebody recognized him and now he’s sitting in jail awaiting trial on a…

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