Category Archive for "In the News"

Is Your Website Safe?

Earlier this year, Google announced that Chrome will “mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.” What does this mean for you? If your website is not HTTPS (aka secure) your website will show up as non-secure. With HTTP it is a breeze for hackers to modify your website. Previously, Google did not make it obvious if a website was not secure. Now, websites in Chrome will show up like this: HTTPS is fairly cheap to have and brings a plethora of benefits. It…

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We Don’t Mind Being Average – A Numbers Blog

Here at SureCritic we like facts. We like numbers to back up our thoughts and theories. The internet is filled with information that can seem damning but may also be plain wrong. It has always been interesting to us to compare stats about reviews with our own data. For instance, we had a discussion about whether low score reviews had more to say than those reviews that were rated higher. Are unhappy people more apt to explain a situation? Or are they more inclined to say something short and sweet like, “STAY AS FAR AWAY AS POSSIBLE!!!!!!!” Though it may…

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Simply 9 Stats About Mobile Marketing

1. 71% of total digital minutes are spent on a mobile device in the United States. 2. Sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. 3. 90% of text messages are read within 3 minutes. 4. Text messages have a 98% open rate (email has a 20% open rate). 5. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops. 6. 90% of time on mobile is spent in apps. 7. Average response time for feedback from customers is…

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Have You Ever Been Caught Soliciting?

Of course we’re talking about “soliciting reviews” and we’re not quite sure why it has such a bad reputation. We hear it over and over, you should not solicit reviews. And if you do, the big, bad wolf, with a primarily red website will filter your reviews if they suspect solicitation. In fact one such website that doesn’t allow it, only recommends about 70% of reviews left on their site. Yes, you read that correctly 70%. Said differently, 30% of your customers opinions are not getting the attention they deserve. Because some other sites can’t verify a customer’s experience, your business…

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The Powerhouse of Mobile Devices

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops 61% are more likely to contact a local business if they have a mobile optimized site 38% have read online reviews on mobile internet vs 24% on a mobile app Users in the USA spend an average of 87 hours on a smartphone in a month. 71% of digital minutes are spent on mobile devices in the USA. After these five facts are you convinced of the power of mobile devices versus desktops? Our mobile devices have become our sources…

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13 Stats About Online Reviews That Will Transform Your Business

The numbers don’t lie! Keep these facts in mind when planning your online presence strategy! 92% of consumers now read online reviews vs. 88% in 2014 90% of people say online reviews influence their purchase decisions 88% of people trust online reviews from strangers as much as personal recommendations 92% of people will hesitate to do business with companies with less than four out of five stars 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a…

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SureCritic Welcomes Jacques daCosta as its New Vice President of Business Development

SureCritic is stoked to announce that Jacques daCosta has joined the organization as its new Vice President of Business Development. daCosta has over 20 years of experience in marketing, technology and customer service, and has led some of the automotive industry’s most innovative global programs. During his tenure as vice-president and general manager at Enprecis, J.D. Power and Honda Canada, daCosta worked cross-functionally in product development, quality, customer experience and data driven marketing. He also worked closely with global OEMs to help align business strategy with marketplace success. “On behalf of the SureCritic team, we’re thrilled about Jacques joining the…

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CBT NEWS: Hyundai embraces transparent online reviews with SureCritic

In November 2013, Hyundai Motor America and its dealer network announced they would publicly feature owner-generated ratings and reviews of their dealership service experience through SureCritic™, similar to a way a restaurant or movie is rated on-line. Since then, more than 96 percent of dealers enrolled and now actively monitor reviews. No other manufacturer provides the transparency of its dealership service facilities like Hyundai. Full Story: http://cbtnews.com/hyundai-embraces-transparent-online-reviews-with-surecritic/

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Automotive News: Online feedback resolves consumers’ complaints

Summary: Hyundai Motor America says online consumer reviews of dealership service operations are becoming more useful than traditional customer satisfaction surveys. The reason: Faster feedback enables dealerships to troubleshoot problems quickly and possibly retain dissatisfied customers tempted to switch dealerships, said Barry Ratzlaff, Hyundai executive director of Customer Connect, Blue Link and service business development. For the fulll article:  http://www.autonews.com/article/20131125/RETAIL03/311259960/hyundai-gets-swift-reviews

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Motley Fool: Hyundai Adopts Amazon Model for Auto Dealer Reviews

Hyundai Motor America is taking a bold step toward improving customer service. The company says it’s the first in the auto industry to feature public reviews of its dealers. The service is handled by SureCritic, which verifies that each reviewer is actually a customer. Full Article: http://www.fool.com/investing/general/2013/11/24/hyundai-adopts-amazon-model-for-auto-dealer-review.aspx  

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