Profile Pictures Enhance the Customer Relationship

Under the domination of the digital age, human interaction relies mainly on nonverbal communication. People value photos that show the reality of a person like never before. A large percentage of interactions now lack nonverbal signals such as tone of voice, facial expression, gestures, eye contact, body language and even degrees of physical distance from one another. To understand other’s intent within the interaction, we need these signals. Now people have resorted to relying on pictures and emojis to understand the person’s disposition. There are a wide variety of profile pictures, but when it comes to the professional world, profile…

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Here’s What To Do With Your Social Media

Everyone has some form social media. Your mom, your aunt, your step-brother, your cousin’s uncle’s great-aunt twice removed; everyone. It can be unruly waters for some or it can be filled with baby pictures or the salad you ate today. For businesses, it’s a way to connect with current and potential customers on a personal level. An avenue to learn their likes/dislikes and what they do on a daily basis. Social media can create a fly-on-the-wall scenario for businesses that most are taking advantage of. Are your interactions subpar though? Are there any missed opportunities for your business? First, some housekeeping…

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13 Stats About Online Reviews That Will Transform Your Business

The numbers don’t lie! Keep these facts in mind when planning your online presence strategy! 92% of consumers now read online reviews vs. 88% in 2014 90% of people say online reviews influence their purchase decisions 88% of people trust online reviews from strangers as much as personal recommendations 92% of people will hesitate to do business with companies with less than four out of five stars 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a…

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The 8 Rules for Replying

Did you know it takes 12 positive experiences to make up for one unresolved negative experience? Keyword: unresolved! Do not add your business to this statistic and learn how to change a negative experience into lifetime loyalty! The most loyal customers are those who have had their concerns personally addressed. 1. Act quickly There is no time to waste when it comes to reviews! Do not put it off! The longer you wait, especially with negative reviews, the worse a situation could get. Replying to a review sooner rather than later also shows your business’s dedication to the customer’s feedback….

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Online Review Myths Debunked

True or False… Businesses don’t need reviews. FALSE (obviously). I think by now this is a pretty undeniable fact. Every business benefits from an abundance of online reviews. If you aren’t completely convinced, this blog lays out more arguments. Positive reviews are all a business needs. FALSE. Upwards of 80% of readers look at the negative reviews according to the research done by Northwestern University. Customers will see a 5-star review and think it is “too good to be true.” A high star count is not the only influencing factor. TRUE. Consumers looking for businesses may see your 4.8 star…

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Success With Doug’s Lynnwood Hyundai

Doug’s Lynnwood Hyundai Delights Customers and Brings More Than $80K to Their Quarterly Bottom Line Doug’s Lynnwood Hyundai is a full-service dealership selling new, used and certified pre-owned consumer vehicles in the Seattle area. Leadership takes pride in their high levels of customer service, as do the more than 80 employees covering repairs and maintenance, parts, sales, finance and administrative departments. The team appreciates the role of the customer experience in driving sales and welcoming repeat business, especially in a highly competitive region surrounding a major city such as Seattle. THE PROBLEM Doug’s Lynnwood Needed to Stay Competitive in a…

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11 Tips for Spotting Fake Reviews

Researching a new business for a big purchase or just trying to find a decent place for happy hour can be tedious. Reading through all the reviews, deciding if you think the user was just complaining or if their negativity was actually warranted. It is important to know the transparency with reviewers. Are you sure this feedback is from actual customers? Large powerhouses such as Amazon and Yelp both report that their algorithms filter out fake posts but nothing is perfect. Boston University’s Georgios Zervas, who studied Yelp user reviews, estimates that about one in four submitted reviews are fakes….

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Curiosity Strikes Again!

Seeing is believing, am I right? I know I am be more apt to purchase a product or service if I received a taste of it first. Lucky for you, SureCritic has the same mentality! If you get a feel for our products we know you would want to take a bite! Signing up for a demo will take you on the SureCritic journey. First your guide will talk to you about where your knowledge of the review industry. How does your business measure up? Are you on page one of Google? Next the demonstration will cover how surecritic fits…

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Wait… are there negatives to 5-star reviews?

When this notion was first presented, I thought, “No..there is no way that a 5-star review could negatively affect a business.” Everyone talks about how you need 5-star reviews, how they will help a business. Albeit this definitely has some truth to it, there are still some other considerations to think about. I have gone to businesses who boast about their 5-star rating and make sure I know and have checked it out. It is great to see a highly rated business, sure, but a perfect rating with many reviews makes me question the honesty. I was once in a…

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The Important Relationship Between Social Media and Reviews

What percentage of your reviews are posted online? What do your social platforms look like? Booming with activity? In our previous blog, 4 Ways Reviews Can Impact SEO, we discussed how social media is a huge factor when it comes to reviews and SEO. Businesses need more customer reviews, Facebook likes and Twitter followers. These businesses also don’t have a couple of spare employees sitting around doing nothing, nor a budget to pay some company with a bunch of people sitting around doing nothing to make all this happen. We understand the dilemma. You want something that helps with all…

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