SureCritic

Is Your Website Promoting Your Competition?

I’ve been in the technology business for close to a couple decades, and on a pretty frequent basis I’m quite amazed what solutions we once had to build, are now readily available to us (and usually reasonably priced).  Then there is the other side, where I’m amazed that something could still exist with all the knowledge on industry blogs and social media.  Even more frustrating, is people and companies pushing bad product and bad advice as a business solution. You would have thought I had a time machine preset to 2009 stumbling across the page from an auto dealership below…

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Study Shows Consumers Read Reviews When Looking for a Local Business

Online shopping and the use of product reviews have skyrocketed over the last five years. Trusted reviews play a huge role in helping customers feel comfortable buying from a retailer they can’t physically see. However, the 2013 Local Customer Review Survey by BrightLocal shows that consumers are consulting online reviews now, even more, when looking for local services. A company’s online reputation has become just as important as their “brick and mortar” appearance. Consider some of the survey’s key finding The Data The survey involved 14 questions and 2,100 participants throughout North America, with the majority (90 percent) being in…

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The Problem with Fake Ratings and Reviews

According to a recent study by Georgios Zervas, a professor at Boston University’s School of Management, 16 percent of the reviews of businesses on Yelp are fake, either positive ones commissioned by the particular business to boost its ratings or negative ones to depress its ratings placed by a competitor. This illustrates a problem of bogus ratings and reviews that has become well known on sites that rate businesses and products such as TripAdvisor, Angie’s List, and Amazon.com. Many rating sites and even online retail stores such as Amazon rely on what is essentially crowd posted ratings to give shoppers a good…

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Automotive News: Online feedback resolves consumers’ complaints

Summary: Hyundai Motor America says online consumer reviews of dealership service operations are becoming more useful than traditional customer satisfaction surveys. The reason: Faster feedback enables dealerships to troubleshoot problems quickly and possibly retain dissatisfied customers tempted to switch dealerships, said Barry Ratzlaff, Hyundai executive director of Customer Connect, Blue Link and service business development. For the fulll article:  http://www.autonews.com/article/20131125/RETAIL03/311259960/hyundai-gets-swift-reviews

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Motley Fool: Hyundai Adopts Amazon Model for Auto Dealer Reviews

Hyundai Motor America is taking a bold step toward improving customer service. The company says it’s the first in the auto industry to feature public reviews of its dealers. The service is handled by SureCritic, which verifies that each reviewer is actually a customer. Full Article: http://www.fool.com/investing/general/2013/11/24/hyundai-adopts-amazon-model-for-auto-dealer-review.aspx  

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Detroit Press: Hyundai to publicly display customers’ dealership reviews

This article was originally posted at:  http://www.detroitnews.com/article/20131113/AUTO0104/311130120  authored by Karl Henkle Hyundai Motor America says it plans to publicly display customer ratings and reviews – whether good, bad or ugly – for all dealerships through online review site SureCritic in an effort to improve customer satisfaction. About half of Hyundai’s 820 U.S. dealers use the service, which the American arm of the South Korean automaker views as a challenger to J.D. Power & Associates’ annual customer service index. The site allows for near-instant customer-dealership dialogue. “Car owners tell us they have survey fatigue,” said John Krafcik, president and CEO, Hyundai…

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SureCritic contributes to high TrustScore on Judy’s Book

Judy’s Book, an online community where visitor find reviews and recommendations about local businesses recently launched its TrustScore® for reviews about businesses on it web site.  TrustScore lets site visitors gauge potential reliability of the reviews for each business. SureCritic, through its network, syndicates reviews to Judy’s Book and is pleased to announce that SureCritic reviews on Judy’s Book have been awarded the highest TrustScore available.  Because we verify customer status through the point of sale system, visitors to Judy’s Book who read a SureCritic syndicated review can be sure it was given by an actual customer of that business….

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Beta Testers – We want you!

Are you currently a SureCritic customer? We are currently doing a public beta and could use from a few more beta testers. This is a great way to learn about what we are up to and get early access to new features. If you are interested in learning more, just DM us on Twitter or Facebook or send us an email at info@surecritic.com  

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New Feature: Send Response Emails from SureCritic

You may have noticed a new feature if you are responding to reviews on a regular basis.  Now you have the option to send an email to the reviewer directly from your SureCritic Admin.  This option will send the response to the reviewer and provide you a copy as well.   This feature removes the step of having to email separately from responding.   It should help speed things up . After you select the checkbox and hit  “Save Comment”,  the email is sent. If you review your response history and  see the email icon, that means that SureCritic has sent an…

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SureCritic Reviews Streaming on Your Web Site

Your website visitors are searching for reviews to learn more about your business.  Posting Testimonials on your site is time consuming and difficult to update and maintain. Let’s face it, if we had a dollar for every outdated testimonial on a business website out there; well, let just say our address would be somewhere in the South Pacific, not Seattle!  SureCritic has got an easy answer to the problem. We’re excited to offer SureCritic’s Dynamic Review Widget.    The Review Widget will showcase the most recent, positive reviews of your business.  The widget automatically rotates through snippets of latest reviews….

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