Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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Infographic: Guide to Shop Marketing

Calling all auto shop owners! ..Or any shop owners really.. Our friends over at Mitchell1 have a fantastic infographic to serve as your guide to shop marketing. Find stats about emails, websites, social media, customer insights, mobile, word of mouth and more!  But wait, there’s more! They don’t stop at stops, find explanations and advice below the infographic! Find the original post here.

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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The Ultimate Review Response Guide

If you have been paying attention, you have noticed that we have put out rules on how to respond to every type of review. Negative, neutral, positive, non-verified, fake, we have guidance for them all! SureCritic thought it might be nice for admins to have a go-to list of helpful tips for responding to reviews. One big list for you to refer to if there are any hesitations or questions. Some of the advice can be applied to any review. So without further ado, here is your complete response guide: Act quickly There is no time to waste when it…

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We Are Always In Your Corner

Customer service is a tricky business. Some people have a natural ability for it. Others have to learn. I think majority of the world falls in the “others” category. When dealing with the general public you never know what you’re going to come across. Some customers are just in a bad mood and want to take it out on a stranger. Some customers just forgot to take their happy pills that morning…or maybe took too many happy pills. Either way, when you step into the office, you have to be ready to handle whatever gets thrown your way. Reviews can…

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Shower in Cash – Mr. Krabs Style

Text messages have a 98% open rate. Which only means positive trends for your business. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. Providing you with the easy equation: texting + marketing = Mr. Krabs. The simplicity of text messages makes it easy for a customer to act on the information you’re putting in front of them. No ads to distract them or lead them elsewhere. It’s a one-to-one dialogue that is personal to the customer and makes them feel special and…

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Is Your Website Safe?

Earlier this year, Google announced that Chrome will “mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.” What does this mean for you? If your website is not HTTPS (aka secure) your website will show up as non-secure. With HTTP it is a breeze for hackers to modify your website. Previously, Google did not make it obvious if a website was not secure. Now, websites in Chrome will show up like this: HTTPS is fairly cheap to have and brings a plethora of benefits. It…

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Start Your Engines! The Road for Non-Verified Reviews

SureCritic is special. Why you ask? SureCritic’s database is 99.99999% verified reviews so the reader always knows that the reviews they are seeing, are from actual customers and not a shop owner trying to make themselves look good. However, we’re here to discuss that .000001% that are non-verified reviews. There can be more non-verified reviews across other platforms so if you have a diverse online presence, this guide can be helpful! Non-verified reviews can be tricky. Are they fake? Are they real? Is it positive? Is it negative? All questions we must ask ourselves to evaluate how to handle non-verified…

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Happy Boss, Happy Customers: A Superhero Solution

Not all heroes wear capes, so no need to dig through your kid’s costume box. We all need a hero from time-to-time, don’t we? This is your moment. Step up to the plate and protect your boss and customer’s happiness with a guardian-of-the-office solution. It’s a bird, it’s a plane, it’s…reviews!! Finally, the winning solution you have been looking to the sky for! Reviews will boost your customer’s happiness as well as the ROI, making your boss ecstatic. 92% of consumers read online reviews and 88% trust reviews as much as personal recommendations. So obviously reviews play a big part…

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Just Do The Damn Thing

You know you need to get more reviews. You know you need to make time for it. But you also know you just don’t want to. Just like you should take out the trash or you should do your taxes, you should work on getting more reviews. Online reviews are definitely beneficial to you and your business and it doesn’t have to be difficult or tedious! Online reviews act as testimonials to the spirit of your business. It is a simple and relatively cheap way to find out where your business stands. Everyone has areas to work on, so nail…

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