Verified Vehicle Reviews Sent From Above

Do you feel like you are walking the razor’s edge between consumer content needs and good website management practices? Are you spending a large budget for paid ads that show up right next to you competition? Looking for that edge over your competition? Enter SureCritic Vehicle Reviews. Control the content and narrative for your products online without relinquishing control of your consumer. Including verified vehicle reviews on your dealership website reduces defection, generates new leads and maximizes ROI. Need we say more? Not sure how to integrate? Start small! Below is an example of how to integrate vehicle reviews into…

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Why You Need to Claim Your Business

The internet is where data never dies. Like it or not, your company information can be publicized. When that information is in the public domain, future customers will look at it to determine what kind of business you run and what others say about it. Claiming your business page on review sites is a must. Business owners need to take control of what is being displayed about their company. It does not look good when your automatic business review page goes unclaimed. Worst of all, owners are missing out on many benefits that can help a business and its customers….

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The Dark Side of Reviews

For the record, 5-star reviews are fantastic. It is absolutely spectacular that a customer takes time out of their busy life to leave feedback about the experience they had at your business. All admins crave it and all customers want to have something to 5-star. However, no good deed goes unpunished. Is there possible a dark side to 5-star reviews? A recent study done by Northwestern University shows that an average star rating of between 4.2 and 4.5 is most appealing to consumers. Customers will see a 5-star review and think it is “too good to be true.” You may…

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3 Easy Ways to Keep Customers Coming Back Every Time

Customer retention is not an easy thing to figure out. You have to constantly modify strategies as society progresses. There is always going to be competition. There will always be someone trying to take your business. As a business owner, you must ensure you’re at the top of your game as well as your employees. Find three simple ways to help you keep those loyal customers coming back. Uncover patterns and techniques that work You know your business best. You ultimately know what will work best for your customers and services. All of the data you have regarding your customers…

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17 Amazing Social Media Stats That Will Boggle Your Mind

1. There are 2.3 billion active social media users. 2. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults use it. 3. Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. 4. Tweets with images receive 18% more clicks than tweets without images. 5. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement…

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You Can See Clearly Now That the Clouds Are Here

Last week we determined which American coast was truly the best coast (cough, West). In this blog, we will go over the frequency of keywords in 1-star and 5-star ratings via word clouds. What words are customers more apt to use in low score and high score reviews? Is it obvious? After this data pull, there were definitely some surprises! The first thing that was surprising was how even though the review was negative, there were still many positive words used such as, ‘excellent service’, ‘thanks’ and ‘great job’. Although on the other hand, we cannot know the tone of…

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Is the West Coast Really the Best Coast?

Am I the only one that thinks data is fun to lose yourself in? There is just so much to explore! Over the next two blogs we will be exploring various angles of our review data. In this blog, we will discuss the age old question: west coast or east coast? Now, SureCritic is inclined to stay neutral, but we are based in Seattle so apologies in advance if we sound a little biased to west coast. 😉 To truly determine the best coast in the US of A, we pulled data for the top keywords in all of our…

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Seriously Spooky Reviews

On the most frightening day of the year, ghouls come out of the mist. They may be startling, they may be masked, but it is up to us to decide, is it a trick or a treat? Before you spoil your appetite, take a look at a few hair-raising reviews with wicked turn-arounds. Maybe you can learn a couple tricks yourself! 1. Acknowledging the customer’s concern and something sweet for their troubles. 2. Learning from their mistakes and pointing out the positives. 3. Was quick with their response and fixed the situation. 4. Earned an emoji through gratitude and reassurance….

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The Future of Your Business Takes About 30 Minutes

SureCritic believes that a transparent feedback process benefits everyone. A customer finding a business knows that each SureCritic reviews are verified. This helps them find a business with the best reputation and can also see the concern resolution process from start to end. A business is also worry free knowing they will not be spammed with unfortunate or fake reviews and are given the chance to follow up with customers right away. Many businesses have experienced success with SureCritic’s reviews platform and customized concern resolution process (aka ReScore). But, most of these businesses did not just willy-nilly sign-up! They had…

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Pour Some Social on Me

Does your social media pass the 5-senses test? Is it bland, silent, rough, or empty? Have you been trying to mix up new recipes to try? Why don’t you give this blend a go and spice up your social media! 1.Throw personality in it More so than ever before, people are looking to relate to each other. Many marketing strategies are shifting to a more personable approach than a dry, professional tone. Companies are trying to understand their customers to be more effective and benefit everyone— and you can too! Include some funny meme you saw or interesting article. If…

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