17 Amazing Social Media Stats That Will Boggle Your Mind

1. There are 2.3 billion active social media users. 2. Facebook continues to be the most widely used social media platform, with 79% of American internet users. Based on total population, (not just internet users) 68% of U.S. adults use it. 3. Instagram receives the silver medal with 32% of users, Pinterest coming in a close third with 31%, and LinkedIn and Twitter at 29% and 24% respectively. 4. Tweets with images receive 18% more clicks than tweets without images. 5. On LinkedIn, 98% of posts with images receive more comments and posts with links have a 200% higher engagement…

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You Can See Clearly Now That the Clouds Are Here

Last week we determined which American coast was truly the best coast (cough, West). In this blog, we will go over the frequency of keywords in 1-star and 5-star ratings via word clouds. What words are customers more apt to use in low score and high score reviews? Is it obvious? After this data pull, there were definitely some surprises! The first thing that was surprising was how even though the review was negative, there were still many positive words used such as, ‘excellent service’, ‘thanks’ and ‘great job’. Although on the other hand, we cannot know the tone of…

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Is the West Coast Really the Best Coast?

Am I the only one that thinks data is fun to lose yourself in? There is just so much to explore! Over the next two blogs we will be exploring various angles of our review data. In this blog, we will discuss the age old question: west coast or east coast? Now, SureCritic is inclined to stay neutral, but we are based in Seattle so apologies in advance if we sound a little biased to west coast. 😉 To truly determine the best coast in the US of A, we pulled data for the top keywords in all of our…

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Seriously Spooky Reviews

On the most frightening day of the year, ghouls come out of the mist. They may be startling, they may be masked, but it is up to us to decide, is it a trick or a treat? Before you spoil your appetite, take a look at a few hair-raising reviews with wicked turn-arounds. Maybe you can learn a couple tricks yourself! 1. Acknowledging the customer’s concern and something sweet for their troubles. 2. Learning from their mistakes and pointing out the positives. 3. Was quick with their response and fixed the situation. 4. Earned an emoji through gratitude and reassurance….

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The Future of Your Business Takes About 30 Minutes

SureCritic believes that a transparent feedback process benefits everyone. A customer finding a business knows that each SureCritic reviews are verified. This helps them find a business with the best reputation and can also see the concern resolution process from start to end. A business is also worry free knowing they will not be spammed with unfortunate or fake reviews and are given the chance to follow up with customers right away. Many businesses have experienced success with SureCritic’s reviews platform and customized concern resolution process (aka ReScore). But, most of these businesses did not just willy-nilly sign-up! They had…

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Pour Some Social on Me

Does your social media pass the 5-senses test? Is it bland, silent, rough, or empty? Have you been trying to mix up new recipes to try? Why don’t you give this blend a go and spice up your social media! 1.Throw personality in it More so than ever before, people are looking to relate to each other. Many marketing strategies are shifting to a more personable approach than a dry, professional tone. Companies are trying to understand their customers to be more effective and benefit everyone— and you can too! Include some funny meme you saw or interesting article. If…

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Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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Infographic: Guide to Shop Marketing

Calling all auto shop owners! ..Or any shop owners really.. Our friends over at Mitchell1 have a fantastic infographic to serve as your guide to shop marketing. Find stats about emails, websites, social media, customer insights, mobile, word of mouth and more!  But wait, there’s more! They don’t stop at stops, find explanations and advice below the infographic! Find the original post here.

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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The Ultimate Review Response Guide

If you have been paying attention, you have noticed that we have put out rules on how to respond to every type of review. Negative, neutral, positive, non-verified, fake, we have guidance for them all! SureCritic thought it might be nice for admins to have a go-to list of helpful tips for responding to reviews. One big list for you to refer to if there are any hesitations or questions. Some of the advice can be applied to any review. So without further ado, here is your complete response guide: Act quickly There is no time to waste when it…

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