Category Archive for "Best Practices"

Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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The Ultimate Review Response Guide

If you have been paying attention, you have noticed that we have put out rules on how to respond to every type of review. Negative, neutral, positive, non-verified, fake, we have guidance for them all! SureCritic thought it might be nice for admins to have a go-to list of helpful tips for responding to reviews. One big list for you to refer to if there are any hesitations or questions. Some of the advice can be applied to any review. So without further ado, here is your complete response guide: Act quickly There is no time to waste when it…

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We Are Always In Your Corner

Customer service is a tricky business. Some people have a natural ability for it. Others have to learn. I think majority of the world falls in the “others” category. When dealing with the general public you never know what you’re going to come across. Some customers are just in a bad mood and want to take it out on a stranger. Some customers just forgot to take their happy pills that morning…or maybe took too many happy pills. Either way, when you step into the office, you have to be ready to handle whatever gets thrown your way. Reviews can…

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Shower in Cash – Mr. Krabs Style

Text messages have a 98% open rate. Which only means positive trends for your business. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. Providing you with the easy equation: texting + marketing = Mr. Krabs. The simplicity of text messages makes it easy for a customer to act on the information you’re putting in front of them. No ads to distract them or lead them elsewhere. It’s a one-to-one dialogue that is personal to the customer and makes them feel special and…

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Start Your Engines! The Road for Non-Verified Reviews

SureCritic is special. Why you ask? SureCritic’s database is 99.99999% verified reviews so the reader always knows that the reviews they are seeing, are from actual customers and not a shop owner trying to make themselves look good. However, we’re here to discuss that .000001% that are non-verified reviews. There can be more non-verified reviews across other platforms so if you have a diverse online presence, this guide can be helpful! Non-verified reviews can be tricky. Are they fake? Are they real? Is it positive? Is it negative? All questions we must ask ourselves to evaluate how to handle non-verified…

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Just Do The Damn Thing

You know you need to get more reviews. You know you need to make time for it. But you also know you just don’t want to. Just like you should take out the trash or you should do your taxes, you should work on getting more reviews. Online reviews are definitely beneficial to you and your business and it doesn’t have to be difficult or tedious! Online reviews act as testimonials to the spirit of your business. It is a simple and relatively cheap way to find out where your business stands. Everyone has areas to work on, so nail…

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You’re No Dingus, Play On the Expert Level

In our fast pace world it can be easy to feel overwhelmed or skim over things to keep up with the latest trend or advice. Everyone wants to be successful, of course. I know I do! So it is important to take a step back, get the bird-eye view and make sure the brand basics are intact. In the midst of things, maybe you put some brand uniformity on the back burner because your information in each corner of the interwebs is too tedious to reel in and fix. Maybe you forgot to update your logo on all your social…

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How to Handle Fake Reviews

The world has seen a plethora of technology faults. For example, who thought a person’s information would be stolen through an HVAC system? That is just crazy. Security has to get tighter and smarter to keep data safe. Although, as security gets smarter, so do hackers. Every new technology has some way to penetrate it or get around it. In the small corner of the internet dedicated to reviews, technology hack is still seen and experienced. Businesses will receive reviews from clients they know they absolutely did not service or the feedback given was not even from a live human….

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Undeniably, The Best Way to Be Fearless

Website maintenance can be a b&!@#. Plain and simple. You don’t want to break the internet but you still want to keep things fresh and updated. Let me clue you into a reviews and website hack: badges. A review badge on your own website can provide easier access for your consumers to read and write reviews and make it easier for them to find you. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company while free from competitive ads. Displaying the badge can also build trust in your…

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