Category Archive for "Best Practices"

The Three R’s of Concern Resolution

The most loyal customers are those who have had their concerns personally addressed. Concern resolution is a very large part of customer service in any business. Customer’s concerns can be tricky to maneuver whether they’re quickly posted online or in-person. If a customer leaves without their concern addressed, they may leave a less than stellar review online. When deciding how to rectify the concern, keep in mind the Three R’s: Respond, Resolve, and ReScore. Respond Responding to reviews is the best way to set the tone of your future relationship with the customer. Your response should be submitted as quickly…

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Do Businesses Need Reviews?

Businesses are no easy feat to build, run or manage. There are many moving parts and components to consider. Though one thing is for sure, reviews are a component you cannot go without. Here are the facts: 92% of consumers read online reviews. 88% trust reviews as much as personal recommendations. 72% of consumers trust a local business more if they read positive reviews about it. 10% did not take any notice of online reviews. Reviews hold numerous benefits. Help more people find your business, gain credibility and loyalty and compel customers to buy from you are all advantages to…

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Unhappy Customers Are Not A Problem

Businesses need to change their mindsets about unhappy customers. We’ve all heard it from the boss when a customer complaint comes in, “make this problem go away…” What if we told you, unhappy customers are not a problem to get rid of, they are an opportunity to embrace and can make a measurable difference in your bottom line? Customers who have had a less-than-positive experience can actually be your most loyal customers! How much of an opportunity is it? SureCritic did a massive study analyzing positive and negative reviews and the negative reviews that went through our concern resolution process…

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7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy. Increase in ROI Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a…

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Review Emoji’s On Valentine’s Day

“A 💔 is what happens when you love someone too much and you can’t fit them in your heart because there is too much love” – Savannah Brondstetter, age 4. Emoji’s may be the best part of texting. When you can’t explain in words or are just trying to save some time, emojis are there to help. They also assist with adding sentiment, tone and possibly soften the blow. This Valentine’s day, we have a special blog featuring some of the best use of emojis in our reviews. Take a look!   When you really have to show the love……

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Verified Vehicle Reviews Sent From Above

Do you feel like you are walking the razor’s edge between consumer content needs and good website management practices? Are you spending a large budget for paid ads that show up right next to you competition? Looking for that edge over your competition? Enter SureCritic Vehicle Reviews. Control the content and narrative for your products online without relinquishing control of your consumer. Including verified vehicle reviews on your dealership website reduces defection, generates new leads and maximizes ROI. Need we say more? Not sure how to integrate? Start small! Below is an example of how to integrate vehicle reviews into…

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The Dark Side of Reviews

For the record, 5-star reviews are fantastic. It is absolutely spectacular that a customer takes time out of their busy life to leave feedback about the experience they had at your business. All admins crave it and all customers want to have something to 5-star. However, no good deed goes unpunished. Is there possible a dark side to 5-star reviews? A recent study done by Northwestern University shows that an average star rating of between 4.2 and 4.5 is most appealing to consumers. Customers will see a 5-star review and think it is “too good to be true.” You may…

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3 Easy Ways to Keep Customers Coming Back Every Time

Customer retention is not an easy thing to figure out. You have to constantly modify strategies as society progresses. There is always going to be competition. There will always be someone trying to take your business. As a business owner, you must ensure you’re at the top of your game as well as your employees. Find three simple ways to help you keep those loyal customers coming back. Uncover patterns and techniques that work You know your business best. You ultimately know what will work best for your customers and services. All of the data you have regarding your customers…

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Seriously Spooky Reviews

On the most frightening day of the year, ghouls come out of the mist. They may be startling, they may be masked, but it is up to us to decide, is it a trick or a treat? Before you spoil your appetite, take a look at a few hair-raising reviews with wicked turn-arounds. Maybe you can learn a couple tricks yourself! 1. Acknowledging the customer’s concern and something sweet for their troubles. 2. Learning from their mistakes and pointing out the positives. 3. Was quick with their response and fixed the situation. 4. Earned an emoji through gratitude and reassurance….

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Pour Some Social on Me

Does your social media pass the 5-senses test? Is it bland, silent, rough, or empty? Have you been trying to mix up new recipes to try? Why don’t you give this blend a go and spice up your social media! 1.Throw personality in it More so than ever before, people are looking to relate to each other. Many marketing strategies are shifting to a more personable approach than a dry, professional tone. Companies are trying to understand their customers to be more effective and benefit everyone— and you can too! Include some funny meme you saw or interesting article. If…

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