Category Archive for "Best Practices"

Unhappy Customers Are Not A Problem

Businesses need to change their mindsets about unhappy customers. We’ve all heard it from the boss when a customer complaint comes in, “make this problem go away…” What if we told you, unhappy customers are not a problem to get rid of, they are an opportunity to embrace and can make a measurable difference in your bottom line? Customers who have had a less-than-positive experience can actually be your most loyal customers! How much of an opportunity is it? SureCritic did a massive study analyzing positive and negative reviews and the negative reviews that went through our concern resolution process…

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7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy. Increase in ROI Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a…

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Review Emoji’s On Valentine’s Day

“A 💔 is what happens when you love someone too much and you can’t fit them in your heart because there is too much love” – Savannah Brondstetter, age 4. Emoji’s may be the best part of texting. When you can’t explain in words or are just trying to save some time, emojis are there to help. They also assist with adding sentiment, tone and possibly soften the blow. This Valentine’s day, we have a special blog featuring some of the best use of emojis in our reviews. Take a look!   When you really have to show the love……

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Verified Vehicle Reviews Sent From Above

Do you feel like you are walking the razor’s edge between consumer content needs and good website management practices? Are you spending a large budget for paid ads that show up right next to you competition? Looking for that edge over your competition? Enter SureCritic Vehicle Reviews. Control the content and narrative for your products online without relinquishing control of your consumer. Including verified vehicle reviews on your dealership website reduces defection, generates new leads and maximizes ROI. Need we say more? Not sure how to integrate? Start small! Below is an example of how to integrate vehicle reviews into…

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The Dark Side of Reviews

For the record, 5-star reviews are fantastic. It is absolutely spectacular that a customer takes time out of their busy life to leave feedback about the experience they had at your business. All admins crave it and all customers want to have something to 5-star. However, no good deed goes unpunished. Is there possible a dark side to 5-star reviews? A recent study done by Northwestern University shows that an average star rating of between 4.2 and 4.5 is most appealing to consumers. Customers will see a 5-star review and think it is “too good to be true.” You may…

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3 Easy Ways to Keep Customers Coming Back Every Time

Customer retention is not an easy thing to figure out. You have to constantly modify strategies as society progresses. There is always going to be competition. There will always be someone trying to take your business. As a business owner, you must ensure you’re at the top of your game as well as your employees. Find three simple ways to help you keep those loyal customers coming back. Uncover patterns and techniques that work You know your business best. You ultimately know what will work best for your customers and services. All of the data you have regarding your customers…

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Seriously Spooky Reviews

On the most frightening day of the year, ghouls come out of the mist. They may be startling, they may be masked, but it is up to us to decide, is it a trick or a treat? Before you spoil your appetite, take a look at a few hair-raising reviews with wicked turn-arounds. Maybe you can learn a couple tricks yourself! 1. Acknowledging the customer’s concern and something sweet for their troubles. 2. Learning from their mistakes and pointing out the positives. 3. Was quick with their response and fixed the situation. 4. Earned an emoji through gratitude and reassurance….

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Pour Some Social on Me

Does your social media pass the 5-senses test? Is it bland, silent, rough, or empty? Have you been trying to mix up new recipes to try? Why don’t you give this blend a go and spice up your social media! 1.Throw personality in it More so than ever before, people are looking to relate to each other. Many marketing strategies are shifting to a more personable approach than a dry, professional tone. Companies are trying to understand their customers to be more effective and benefit everyone— and you can too! Include some funny meme you saw or interesting article. If…

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Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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