Category Archive for "Best Practices"

Verified Vehicle Reviews Sent From Above

Do you feel like you are walking the razor’s edge between consumer content needs and good website management practices? Are you spending a large budget for paid ads that show up right next to you competition? Looking for that edge over your competition? Enter SureCritic Vehicle Reviews. Control the content and narrative for your products online without relinquishing control of your consumer. Including verified vehicle reviews on your dealership website reduces defection, generates new leads and maximizes ROI. Need we say more? Not sure how to integrate? Start small! Below is an example of how to integrate vehicle reviews into…

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The Dark Side of Reviews

For the record, 5-star reviews are fantastic. It is absolutely spectacular that a customer takes time out of their busy life to leave feedback about the experience they had at your business. All admins crave it and all customers want to have something to 5-star. However, no good deed goes unpunished. Is there possible a dark side to 5-star reviews? A recent study done by Northwestern University shows that an average star rating of between 4.2 and 4.5 is most appealing to consumers. Customers will see a 5-star review and think it is “too good to be true.” You may…

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3 Easy Ways to Keep Customers Coming Back Every Time

Customer retention is not an easy thing to figure out. You have to constantly modify strategies as society progresses. There is always going to be competition. There will always be someone trying to take your business. As a business owner, you must ensure you’re at the top of your game as well as your employees. Find three simple ways to help you keep those loyal customers coming back. Uncover patterns and techniques that work You know your business best. You ultimately know what will work best for your customers and services. All of the data you have regarding your customers…

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Seriously Spooky Reviews

On the most frightening day of the year, ghouls come out of the mist. They may be startling, they may be masked, but it is up to us to decide, is it a trick or a treat? Before you spoil your appetite, take a look at a few hair-raising reviews with wicked turn-arounds. Maybe you can learn a couple tricks yourself! 1. Acknowledging the customer’s concern and something sweet for their troubles. 2. Learning from their mistakes and pointing out the positives. 3. Was quick with their response and fixed the situation. 4. Earned an emoji through gratitude and reassurance….

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Pour Some Social on Me

Does your social media pass the 5-senses test? Is it bland, silent, rough, or empty? Have you been trying to mix up new recipes to try? Why don’t you give this blend a go and spice up your social media! 1.Throw personality in it More so than ever before, people are looking to relate to each other. Many marketing strategies are shifting to a more personable approach than a dry, professional tone. Companies are trying to understand their customers to be more effective and benefit everyone— and you can too! Include some funny meme you saw or interesting article. If…

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Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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The Ultimate Review Response Guide

If you have been paying attention, you have noticed that we have put out rules on how to respond to every type of review. Negative, neutral, positive, non-verified, fake, we have guidance for them all! SureCritic thought it might be nice for admins to have a go-to list of helpful tips for responding to reviews. One big list for you to refer to if there are any hesitations or questions. Some of the advice can be applied to any review. So without further ado, here is your complete response guide: Act quickly There is no time to waste when it…

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We Are Always In Your Corner

Customer service is a tricky business. Some people have a natural ability for it. Others have to learn. I think majority of the world falls in the “others” category. When dealing with the general public you never know what you’re going to come across. Some customers are just in a bad mood and want to take it out on a stranger. Some customers just forgot to take their happy pills that morning…or maybe took too many happy pills. Either way, when you step into the office, you have to be ready to handle whatever gets thrown your way. Reviews can…

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Shower in Cash – Mr. Krabs Style

Text messages have a 98% open rate. Which only means positive trends for your business. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. Providing you with the easy equation: texting + marketing = Mr. Krabs. The simplicity of text messages makes it easy for a customer to act on the information you’re putting in front of them. No ads to distract them or lead them elsewhere. It’s a one-to-one dialogue that is personal to the customer and makes them feel special and…

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