Category Archive for "Best Practices"

7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy. Increase in ROI Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a…

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Adding a Review Badge on Your Website

Are you aware that you can showcase your raving reviews right there on your website? Display your fearlessness and confidence by presenting your reviews right on your webpage. Why Should I Add a Badge? A badge on your own website can provide easier access for your consumers to read and write reviews. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company free from competitive ads. Displaying the badge can illustrate that there is no manipulation in your reviews – this is real people, in real time, leaving honest…

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Why Your Business Needs Reviews

How do you find a restaurant in an unfamiliar city? What about a trusted mechanic, or a new masseuse? Asking around your network is one solution, but I am willing to bet, at some point, you will scour the internet to discover the best fit for you. You find yourself researching a business to uncover what others are saying, what they’ve experienced, good or bad. Online reviews have transformed how a consumer interacts with a business. As a business owner, why do you care? Why would you need consumers to record their experiences with your business? You have returning customers,…

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Product Update: Enhancement Notifications Are Here

Time and accountability; two of the most important factors when striving for excellence in customer satisfaction. It is our goal to make sure you have all the tools necessary to engage and communicate with your customers, and resolve your customer’s concerns in a real-time fashion. Providing real-time visibility is a critical component to any service platform. That’s why we’re excited to announce a major update to our alerting and notifications platform. What is it?   Similar to your how your iOS device interacts with apps, or your accounts on Facebook, Google+ and Twitter work, SureCritic now has real-time notification and…

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Industry First Low Score Diagnostics Now Available

We’ve recently launched Low Score Diagnostics as an added feature to our already industry-leading, verified customer ratings and reviews product. Low Score Diagnostics utilizes our new enterprise survey engine with our ratings and review platform to provide the best of both worlds. This private feedback channel allows businesses greater insight into why customers fall out of process resulting in a poor experience. An unhappy customer is happy to give more details with the intent that someone will read and take action on the issue. The customer can express himself or herself privately through a diagnostic survey tailored to the business….

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“I’m Happy” Should Be Enough

You know consumers are being asked on a pretty regular basis to give feedback. More succinctly, information about their experience at a business they recently patronized. Receiving an email request for feedback after a purchase of goods or services is no longer the exception. Whether it’s Amazon.com or Hotwire.com it’s something (as a consumer) we expect. Certainly, since content is the corner stone of SureCritic’s business, we support getting feedback from customers with one distinction; for SureCritic, “I’m Happy” is just fine with us! I am sure some of you are thinking, “well, of course it is, why wouldn’t it be?” and then…

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Is Your Website Promoting Your Competition?

I’ve been in the technology business for close to a couple decades, and on a pretty frequent basis I’m quite amazed what solutions we once had to build, are now readily available to us (and usually reasonably priced).  Then there is the other side, where I’m amazed that something could still exist with all the knowledge on industry blogs and social media.  Even more frustrating, is people and companies pushing bad product and bad advice as a business solution. You would have thought I had a time machine preset to 2009 stumbling across the page from an auto dealership below…

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Beta Testers – We want you!

Are you currently a SureCritic customer? We are currently doing a public beta and could use from a few more beta testers. This is a great way to learn about what we are up to and get early access to new features. If you are interested in learning more, just DM us on Twitter or Facebook or send us an email at info@surecritic.com  

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New Feature: Send Response Emails from SureCritic

You may have noticed a new feature if you are responding to reviews on a regular basis.  Now you have the option to send an email to the reviewer directly from your SureCritic Admin.  This option will send the response to the reviewer and provide you a copy as well.   This feature removes the step of having to email separately from responding.   It should help speed things up . After you select the checkbox and hit  “Save Comment”,  the email is sent. If you review your response history and  see the email icon, that means that SureCritic has sent an…

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SureCritic Reviews Streaming on Your Web Site

Your website visitors are searching for reviews to learn more about your business.  Posting Testimonials on your site is time consuming and difficult to update and maintain. Let’s face it, if we had a dollar for every outdated testimonial on a business website out there; well, let just say our address would be somewhere in the South Pacific, not Seattle!  SureCritic has got an easy answer to the problem. We’re excited to offer SureCritic’s Dynamic Review Widget.    The Review Widget will showcase the most recent, positive reviews of your business.  The widget automatically rotates through snippets of latest reviews….

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