Category Archive for "Industry"

Tips to Make Your Customers Your BFF’s

“Companies realize that their only enduring competitive strength may be their relationships with their customers.” It’s true. The world has progressed. You can now find another business that provides the same service you do with the same level of customer satisfaction. It’s just the way of the world. Competition is fierce in big cities and small towns. There will always be someone coming in trying to get a piece of the pie. So what will set your business apart? What will make your customers back time and time again? Well I’m glad you asked! Tips on How to Build Better…

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Infographic: Guide to Shop Marketing

Calling all auto shop owners! ..Or any shop owners really.. Our friends over at Mitchell1 have a fantastic infographic to serve as your guide to shop marketing. Find stats about emails, websites, social media, customer insights, mobile, word of mouth and more!  But wait, there’s more! They don’t stop at stops, find explanations and advice below the infographic! Find the original post here.

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If You Can’t Beat ‘Em, Join ‘Em, Right?

Business owners know the constant struggle of creating a successful business, providing a great service, but having a hard time getting in front of the customer. Heck, here at SureCritic we battle it too. Producing fantastic, helpful content, but it is just not getting the eyes it deserves. (Insert shameless plug to look at our great content here) There are solutions out there to help you get the credit you deserve. Customers leave your business happy and satisfied but don’t necessarily put that in the public domain. The solution is at your fingertips – literally. That annoying habit your kids have…

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Shower in Cash – Mr. Krabs Style

Text messages have a 98% open rate. Which only means positive trends for your business. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. Providing you with the easy equation: texting + marketing = Mr. Krabs. The simplicity of text messages makes it easy for a customer to act on the information you’re putting in front of them. No ads to distract them or lead them elsewhere. It’s a one-to-one dialogue that is personal to the customer and makes them feel special and…

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Is Your Website Safe?

Earlier this year, Google announced that Chrome will “mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.” What does this mean for you? If your website is not HTTPS (aka secure) your website will show up as non-secure. With HTTP it is a breeze for hackers to modify your website. Previously, Google did not make it obvious if a website was not secure. Now, websites in Chrome will show up like this: HTTPS is fairly cheap to have and brings a plethora of benefits. It…

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Happy Boss, Happy Customers: A Superhero Solution

Not all heroes wear capes, so no need to dig through your kid’s costume box. We all need a hero from time-to-time, don’t we? This is your moment. Step up to the plate and protect your boss and customer’s happiness with a guardian-of-the-office solution. It’s a bird, it’s a plane, it’s…reviews!! Finally, the winning solution you have been looking to the sky for! Reviews will boost your customer’s happiness as well as the ROI, making your boss ecstatic. 92% of consumers read online reviews and 88% trust reviews as much as personal recommendations. So obviously reviews play a big part…

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Just Do The Damn Thing

You know you need to get more reviews. You know you need to make time for it. But you also know you just don’t want to. Just like you should take out the trash or you should do your taxes, you should work on getting more reviews. Online reviews are definitely beneficial to you and your business and it doesn’t have to be difficult or tedious! Online reviews act as testimonials to the spirit of your business. It is a simple and relatively cheap way to find out where your business stands. Everyone has areas to work on, so nail…

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You’re No Dingus, Play On the Expert Level

In our fast pace world it can be easy to feel overwhelmed or skim over things to keep up with the latest trend or advice. Everyone wants to be successful, of course. I know I do! So it is important to take a step back, get the bird-eye view and make sure the brand basics are intact. In the midst of things, maybe you put some brand uniformity on the back burner because your information in each corner of the interwebs is too tedious to reel in and fix. Maybe you forgot to update your logo on all your social…

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How to Handle Fake Reviews

The world has seen a plethora of technology faults. For example, who thought a person’s information would be stolen through an HVAC system? That is just crazy. Security has to get tighter and smarter to keep data safe. Although, as security gets smarter, so do hackers. Every new technology has some way to penetrate it or get around it. In the small corner of the internet dedicated to reviews, technology hack is still seen and experienced. Businesses will receive reviews from clients they know they absolutely did not service or the feedback given was not even from a live human….

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We Don’t Mind Being Average – A Numbers Blog

Here at SureCritic we like facts. We like numbers to back up our thoughts and theories. The internet is filled with information that can seem damning but may also be plain wrong. It has always been interesting to us to compare stats about reviews with our own data. For instance, we had a discussion about whether low score reviews had more to say than those reviews that were rated higher. Are unhappy people more apt to explain a situation? Or are they more inclined to say something short and sweet like, “STAY AS FAR AWAY AS POSSIBLE!!!!!!!” Though it may…

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