Category Archive for "Industry"

Undeniably, The Best Way to Be Fearless

Website maintenance can be a b&!@#. Plain and simple. You don’t want to break the internet but you still want to keep things fresh and updated. Let me clue you into a reviews and website hack: badges. A review badge on your own website can provide easier access for your consumers to read and write reviews and make it easier for them to find you. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company while free from competitive ads. Displaying the badge can also build trust in your…

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Painless is Not Just a Medical Term

How Reviews Can Ease Your Pain Whether you have found yourself in a rut or just looking for a nudge in the right direction, reviews have plenty of data behind its success. You may find yourself wondering if you’re on the right path or if you are making the right business decisions. Maybe you already have multiple review site accounts, maybe you don’t, either way we are here with relief. Yes, it is guaranteed reviews will ease your pain. Any constructive feedback is helpful. Reviews are honest evaluations of your business without prejudice (okay, sometimes there’s prejudice but you already…

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Simply 9 Stats About Mobile Marketing

1. 71% of total digital minutes are spent on a mobile device in the United States. 2. Sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. 3. 90% of text messages are read within 3 minutes. 4. Text messages have a 98% open rate (email has a 20% open rate). 5. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops. 6. 90% of time on mobile is spent in apps. 7. Average response time for feedback from customers is…

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5 Reasons Tourists Love Reviews

Whether it is to the next city over or across the country, tourists rely heavily on reviews to have the best experience possible. Not to mention receive elite service if they have a hiccup in their plans! Act like a local I don’t know about you, but when I go somewhere new, I want the “local experience” I can go to Chipotle at home, I want the real (insert city) deal. I want the best pizza in New York or Chicago. Not the $5 deal from Little Caesar’s. Reviews help tourists find the best location for that “local” feel. With…

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The Worst Advice We’ve Ever Heard About SEO

The internet is stuffed with information about just about anything you are remotely interested in! Some of it is bogus, some of it is factual. When it comes to SEO, everyone seems to have their own opinion. We went ahead and weeded out the worst advice we came across regarding SEO, all for you! Neglecting the Locals A business that is serving customers within a certain region, must not forget about their community! Your home expanse is where majority of your customers are coming from. Make sure you utilize area-specific keywords when optimizing your SEO for your target market. Overlooking…

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How to Solicit Reviews – Part 2

In part one of this blog series, we discussed soliciting reviews and different opinions on the topic. Though, other companies may not recommend it, soliciting reviews can be an extremely useful tool for your business if done correctly. How to solicit reviews correctly and generate more reviews Ask EVERYONE to review, good, bad, ugly – Businesses often shy away from negative reviews when in actuality they can be one of the most powerful tools for your business. Showing a beginning, middle and end to negative reviews creates a concerned story of dedication and resolution. Share your reviews – Display those stories…

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Have You Ever Been Caught Soliciting?

Of course we’re talking about “soliciting reviews” and we’re not quite sure why it has such a bad reputation. We hear it over and over, you should not solicit reviews. And if you do, the big, bad wolf, with a primarily red website will filter your reviews if they suspect solicitation. In fact one such website that doesn’t allow it, only recommends about 70% of reviews left on their site. Yes, you read that correctly 70%. Said differently, 30% of your customers opinions are not getting the attention they deserve. Because some other sites can’t verify a customer’s experience, your business…

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6 Guidelines for Replying to Positive Reviews

The people have spoken! Our 8 Rules for Replying to Reviews was so popular customers are asking for more and we are happy to oblige! The previous blog mainly focused on how to respond to negative reviews, but in true SureCritic fashion, we cannot forget about all the other types of reviews! The following is a list on how to respond to positive reviews. Yes, there are some good tips to pick up for cheerful reviews as well! 1. Reinforce the positives Thank the customer for taking the time to leave a review and highlight their personal experience. Tailoring your response…

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The Only SEO List You Need

What is even on page two of Google? Narnia? The truth about Tupac’s death? The Loch Ness monster? Who knows! Either way, page two is an extremely rare place for people to visit. If you want to put a number to the fact, less than 5% of traffic navigate to page two and the numbers dwindle from there. To keep your company from the back hole that is page two, keep this list handy. What helps my SEO? Your company’s online reviews. Online users talking about your business gets the word out there faster! Consistent, new content. Reviews and social media…

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The Powerhouse of Mobile Devices

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops 61% are more likely to contact a local business if they have a mobile optimized site 38% have read online reviews on mobile internet vs 24% on a mobile app Users in the USA spend an average of 87 hours on a smartphone in a month. 71% of digital minutes are spent on mobile devices in the USA. After these five facts are you convinced of the power of mobile devices versus desktops? Our mobile devices have become our sources…

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