Category Archive for "Industry"

6 Guidelines for Replying to Positive Reviews

The people have spoken! Our 8 Rules for Replying to Reviews was so popular customers are asking for more and we are happy to oblige! The previous blog mainly focused on how to respond to negative reviews, but in true SureCritic fashion, we cannot forget about all the other types of reviews! The following is a list on how to respond to positive reviews. Yes, there are some good tips to pick up for cheerful reviews as well! 1. Reinforce the positives Thank the customer for taking the time to leave a review and highlight their personal experience. Tailoring your response…

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The Only SEO List You Need

What is even on page two of Google? Narnia? The truth about Tupac’s death? The Loch Ness monster? Who knows! Either way, page two is an extremely rare place for people to visit. If you want to put a number to the fact, less than 5% of traffic navigate to page two and the numbers dwindle from there. To keep your company from the back hole that is page two, keep this list handy. What helps my SEO? Your company’s online reviews. Online users talking about your business gets the word out there faster! Consistent, new content. Reviews and social media…

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The Powerhouse of Mobile Devices

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops 61% are more likely to contact a local business if they have a mobile optimized site 38% have read online reviews on mobile internet vs 24% on a mobile app Users in the USA spend an average of 87 hours on a smartphone in a month. 71% of digital minutes are spent on mobile devices in the USA. After these five facts are you convinced of the power of mobile devices versus desktops? Our mobile devices have become our sources…

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Here’s What To Do With Your Social Media

Everyone has some form social media. Your mom, your aunt, your step-brother, your cousin’s uncle’s great-aunt twice removed; everyone. It can be unruly waters for some or it can be filled with baby pictures or the salad you ate today. For businesses, it’s a way to connect with current and potential customers on a personal level. An avenue to learn their likes/dislikes and what they do on a daily basis. Social media can create a fly-on-the-wall scenario for businesses that most are taking advantage of. Are your interactions subpar though? Are there any missed opportunities for your business? First, some housekeeping…

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13 Stats About Online Reviews That Will Transform Your Business

The numbers don’t lie! Keep these facts in mind when planning your online presence strategy! 92% of consumers now read online reviews vs. 88% in 2014 90% of people say online reviews influence their purchase decisions 88% of people trust online reviews from strangers as much as personal recommendations 92% of people will hesitate to do business with companies with less than four out of five stars 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a…

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Online Review Myths Debunked

True or False… Businesses don’t need reviews. FALSE (obviously). I think by now this is a pretty undeniable fact. Every business benefits from an abundance of online reviews. If you aren’t completely convinced, this blog lays out more arguments. Positive reviews are all a business needs. FALSE. Upwards of 80% of readers look at the negative reviews according to the research done by Northwestern University. Customers will see a 5-star review and think it is “too good to be true.” A high star count is not the only influencing factor. TRUE. Consumers looking for businesses may see your 4.8 star…

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Success With Doug’s Lynnwood Hyundai

Doug’s Lynnwood Hyundai Delights Customers and Brings More Than $80K to Their Quarterly Bottom Line Doug’s Lynnwood Hyundai is a full-service dealership selling new, used and certified pre-owned consumer vehicles in the Seattle area. Leadership takes pride in their high levels of customer service, as do the more than 80 employees covering repairs and maintenance, parts, sales, finance and administrative departments. The team appreciates the role of the customer experience in driving sales and welcoming repeat business, especially in a highly competitive region surrounding a major city such as Seattle. THE PROBLEM Doug’s Lynnwood Needed to Stay Competitive in a…

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Wait… are there negatives to 5-star reviews?

When this notion was first presented, I thought, “No..there is no way that a 5-star review could negatively affect a business.” Everyone talks about how you need 5-star reviews, how they will help a business. Albeit this definitely has some truth to it, there are still some other considerations to think about. I have gone to businesses who boast about their 5-star rating and make sure I know and have checked it out. It is great to see a highly rated business, sure, but a perfect rating with many reviews makes me question the honesty. I was once in a…

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4 Ways Reviews Affect SEO

One of the key methods being pushed in the age of digital marketing is Search Engine Optimization (SEO). There is no denying that SEO is an extremely useful tool when generating traffic and leads for your business. It is also undeniable how reviews impact your organization. Ensuring these two notions align will boost your online traffic and guide customers to your website. Studies show that review signals account for 9.8% of the total ranking factors, proving that reviews should not be overlooked. Fresh relevant content When it comes to SEO, one can never have enough content. The more content, the…

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Why Your Business Needs Reviews

How do you find a restaurant in an unfamiliar city? What about a trusted mechanic, or a new masseuse? Asking around your network is one solution, but I am willing to bet, at some point, you will scour the internet to discover the best fit for you. You find yourself researching a business to uncover what others are saying, what they’ve experienced, good or bad. Online reviews have transformed how a consumer interacts with a business. As a business owner, why do you care? Why would you need consumers to record their experiences with your business? You have returning customers,…

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