You’re No Dingus, Play On the Expert Level

In our fast pace world it can be easy to feel overwhelmed or skim over things to keep up with the latest trend or advice. Everyone wants to be successful, of course. I know I do! So it is important to take a step back, get the bird-eye view and make sure the brand basics are intact. In the midst of things, maybe you put some brand uniformity on the back burner because your information in each corner of the interwebs is too tedious to reel in and fix. Maybe you forgot to update your logo on all your social…

Read More

How to Handle Fake Reviews

The world has seen a plethora of technology faults. For example, who thought a person’s information would be stolen through an HVAC system? That is just crazy. Security has to get tighter and smarter to keep data safe. Although, as security gets smarter, so do hackers. Every new technology has some way to penetrate it or get around it. In the small corner of the internet dedicated to reviews, technology hack is still seen and experienced. Businesses will receive reviews from clients they know they absolutely did not service or the feedback given was not even from a live human….

Read More

We Don’t Mind Being Average – A Numbers Blog

Here at SureCritic we like facts. We like numbers to back up our thoughts and theories. The internet is filled with information that can seem damning but may also be plain wrong. It has always been interesting to us to compare stats about reviews with our own data. For instance, we had a discussion about whether low score reviews had more to say than those reviews that were rated higher. Are unhappy people more apt to explain a situation? Or are they more inclined to say something short and sweet like, “STAY AS FAR AWAY AS POSSIBLE!!!!!!!” Though it may…

Read More

Undeniably, The Best Way to Be Fearless

Website maintenance can be a b&!@#. Plain and simple. You don’t want to break the internet but you still want to keep things fresh and updated. Let me clue you into a reviews and website hack: badges. A review badge on your own website can provide easier access for your consumers to read and write reviews and make it easier for them to find you. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company while free from competitive ads. Displaying the badge can also build trust in your…

Read More

Painless is Not Just a Medical Term

How Reviews Can Ease Your Pain Whether you have found yourself in a rut or just looking for a nudge in the right direction, reviews have plenty of data behind its success. You may find yourself wondering if you’re on the right path or if you are making the right business decisions. Maybe you already have multiple review site accounts, maybe you don’t, either way we are here with relief. Yes, it is guaranteed reviews will ease your pain. Any constructive feedback is helpful. Reviews are honest evaluations of your business without prejudice (okay, sometimes there’s prejudice but you already…

Read More

Reviews, Neutrality, & BBQ Sauce

Need more guidance? We’re here for you! SureCritic will always have your back and never leave you hanging. By now we have learned how to respond to negative and positive reviews. Continuing with SureCritic schooling, here is how to respond to neutral reviews. You know, those reviews where they aren’t through the moon but also aren’t on a rampage? Yeah, those toughies. How to Respond to Neutral Reviews Show your gratitude Always, always thank the reviewer for taking the time to give any feedback at all. There is a small percentage of customers that will find time to leave a…

Read More

Simply 9 Stats About Mobile Marketing

1. 71% of total digital minutes are spent on a mobile device in the United States. 2. Sales prospects who are sent text messages convert at a rate 40% higher than any other form of communication. 3. 90% of text messages are read within 3 minutes. 4. Text messages have a 98% open rate (email has a 20% open rate). 5. Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops. 6. 90% of time on mobile is spent in apps. 7. Average response time for feedback from customers is…

Read More

5 Reasons Tourists Love Reviews

Whether it is to the next city over or across the country, tourists rely heavily on reviews to have the best experience possible. Not to mention receive elite service if they have a hiccup in their plans! Act like a local I don’t know about you, but when I go somewhere new, I want the “local experience” I can go to Chipotle at home, I want the real (insert city) deal. I want the best pizza in New York or Chicago. Not the $5 deal from Little Caesar’s. Reviews help tourists find the best location for that “local” feel. With…

Read More

The Worst Advice We’ve Ever Heard About SEO

The internet is stuffed with information about just about anything you are remotely interested in! Some of it is bogus, some of it is factual. When it comes to SEO, everyone seems to have their own opinion. We went ahead and weeded out the worst advice we came across regarding SEO, all for you! Neglecting the Locals A business that is serving customers within a certain region, must not forget about their community! Your home expanse is where majority of your customers are coming from. Make sure you utilize area-specific keywords when optimizing your SEO for your target market. Overlooking…

Read More

How to Solicit Reviews – Part 2

In part one of this blog series, we discussed soliciting reviews and different opinions on the topic. Though, other companies may not recommend it, soliciting reviews can be an extremely useful tool for your business if done correctly. How to solicit reviews correctly and generate more reviews Ask EVERYONE to review, good, bad, ugly – Businesses often shy away from negative reviews when in actuality they can be one of the most powerful tools for your business. Showing a beginning, middle and end to negative reviews creates a concerned story of dedication and resolution. Share your reviews – Display those stories…

Read More