Curiosity Strikes Again!

Seeing is believing, am I right? I know I am be more apt to purchase a product or service if I received a taste of it first. Lucky for you, SureCritic has the same mentality! If you get a feel for our products we know you would want to take a bite! Signing up for a demo will take you on the SureCritic journey. First your guide will talk to you about where your knowledge of the review industry. How does your business measure up? Are you on page one of Google? Next the demonstration will cover how surecritic fits…

Read More

Wait… are there negatives to 5-star reviews?

When this notion was first presented, I thought, “No..there is no way that a 5-star review could negatively affect a business.” Everyone talks about how you need 5-star reviews, how they will help a business. Albeit this definitely has some truth to it, there are still some other considerations to think about. I have gone to businesses who boast about their 5-star rating and make sure I know and have checked it out. It is great to see a highly rated business, sure, but a perfect rating with many reviews makes me question the honesty. I was once in a…

Read More

The Important Relationship Between Social Media and Reviews

What percentage of your reviews are posted online? What do your social platforms look like? Booming with activity? In our previous blog, 4 Ways Reviews Can Impact SEO, we discussed how social media is a huge factor when it comes to reviews and SEO. Businesses need more customer reviews, Facebook likes and Twitter followers. These businesses also don’t have a couple of spare employees sitting around doing nothing, nor a budget to pay some company with a bunch of people sitting around doing nothing to make all this happen. We understand the dilemma. You want something that helps with all…

Read More

4 Ways Reviews Affect SEO

One of the key methods being pushed in the age of digital marketing is Search Engine Optimization (SEO). There is no denying that SEO is an extremely useful tool when generating traffic and leads for your business. It is also undeniable how reviews impact your organization. Ensuring these two notions align will boost your online traffic and guide customers to your website. Studies show that review signals account for 9.8% of the total ranking factors, proving that reviews should not be overlooked. Fresh relevant content When it comes to SEO, one can never have enough content. The more content, the…

Read More

The Value of ReScore

In our previous blog, Why Your Business Needs Reviews, we discussed the importance of your customer’s feedback and how it can transform and grow your business. Keeping that in mind, once a business receives reviews, how do they handle the negative (possibly unprecedented) feedback? Concern resolution is one of the most important factors in determining long term customer loyalty. Numerous studies have shown that upset customers whose concern is resolved quickly and to their satisfaction, are more loyal to a business than customers who had no concern at all. In the past, businesses just had to bite the bullet and…

Read More

7 Reasons Why Your Business Should Be Utilizing Text Message Marketing

There is no doubt that the invention of text messages have made everyone’s lives easier. Communication is now instantaneous as well as adaptable to any schedule. Are you using this immortal feature to the best of its abilities? Text message marketing has become increasingly useful for businesses. Here are seven reasons why it should be implemented in your business strategy. Increase in ROI Let’s waste no time here. Utilizing text message marketing within a business has proven to have a high conversion rate. According to Velocify, a cloud computing company, sales prospects who are sent text messages convert at a…

Read More

Adding a Review Badge on Your Website

Are you aware that you can showcase your raving reviews right there on your website? Display your fearlessness and confidence by presenting your reviews right on your webpage. Why Should I Add a Badge? A badge on your own website can provide easier access for your consumers to read and write reviews. It is a phenomenal way to drive consumer traffic to your business review page (BRP) for further insight about your company free from competitive ads. Displaying the badge can illustrate that there is no manipulation in your reviews – this is real people, in real time, leaving honest…

Read More

Why Your Business Needs Reviews

How do you find a restaurant in an unfamiliar city? What about a trusted mechanic, or a new masseuse? Asking around your network is one solution, but I am willing to bet, at some point, you will scour the internet to discover the best fit for you. You find yourself researching a business to uncover what others are saying, what they’ve experienced, good or bad. Online reviews have transformed how a consumer interacts with a business. As a business owner, why do you care? Why would you need consumers to record their experiences with your business? You have returning customers,…

Read More

New Websites for SureCritic

New enhancements have been made to SureCritic’s online presence. In addition to growing our staff, after several months of hard work and dedication we’ve redesigned our application website and launched a new marketing website. As a leader in Customer Experience Management (CEM) platforms, it’s important for us to make information regarding our solutions, services and trends in the industry easily accessible for our current and prospective clients. Furthermore, we wanted to make these new websites interesting visually, easier to navigate, and simply much more user-friendly. We think we succeeded. Our application website is still located in the same place you’ve…

Read More

SureCritic Welcomes Jacques daCosta as its New Vice President of Business Development

SureCritic is stoked to announce that Jacques daCosta has joined the organization as its new Vice President of Business Development. daCosta has over 20 years of experience in marketing, technology and customer service, and has led some of the automotive industry’s most innovative global programs. During his tenure as vice-president and general manager at Enprecis, J.D. Power and Honda Canada, daCosta worked cross-functionally in product development, quality, customer experience and data driven marketing. He also worked closely with global OEMs to help align business strategy with marketplace success. “On behalf of the SureCritic team, we’re thrilled about Jacques joining the…

Read More