SureCritic Taps Phil Penton to Lead Brand Development and Strategic Alliances

May 13, 2015

Press Release:

SEATTLE — SureCritic, creators of the industry’s first SocialCSI Customer Experience Management (CEM) platform, announced this week that it has tapped reputation-management expert Phil Penton to lead the firm’s business development activities and strategic alliances.

Penton brings more than a decade of experience in automotive reputation-management and social-media solutions. He currently serves as partner and strategist for Xcite Advertising and CDMdata. Previously, he served as partner and president at SOCIADEALER, a reputation-management firm. Prior to that, he co-founded Social Integration, an end-to-end platform for managing reputation and social-media marketing. He has also served as vice president of business development for HomeNet Automotive.

“I’m most impressed with SureCritic’s technology platform and the new features and functionality we’ll be bringing to market over the next 12 months for manufacturers, dealerships, and independent repair shops,” said Penton. “SureCritic is advancing customer experience management from a technology and implementation perspective, which is unlike anything else I’ve seen out there. They are literally on a mission to dramatically change how businesses and vendors interact with customers.”

David Brondstetter, CEO of SureCritic, added: “Phil is at the forefront of reputation management and social media solutions and his expertise and relationships within the automotive industry will be invaluable as we grow our relationships and brand presence. He’s a wonderful asset to our team and we look forward to continued strong growth with him on board.”


  • I have personally worked with Phil Penton on several projects while he served two previous companies. Phil is a consummate professional with outstanding integrity and a deep knowledge of how social media and reputation management resources can be leveraged by car dealers and automotive enterprises to drive marketing communication objectives. There is no doubt in my mind that Phil Penton will serve SureCritic well and ensure they become a significant part of the automotive marketing landscape.

  • Jeff Kershner

    The expertise and knowledge Phil brings to the industry is not only measured in his experience but more importantly, his passion and dedication. Typically you congratulate the new employee, in this instance we will congratulate SureCritic.