Success With Doug’s Lynnwood Hyundai
Doug’s Lynnwood Hyundai Delights Customers and Brings More Than $80K to Their Quarterly Bottom Line
Doug’s Lynnwood Hyundai is a full-service dealership selling new, used and certified pre-owned consumer vehicles in the Seattle area. Leadership takes pride in their high levels of customer service, as do the more than 80 employees covering repairs and maintenance, parts, sales, finance and administrative departments. The team appreciates the role of the customer experience in driving sales and welcoming repeat business, especially in a highly competitive region surrounding a major city such as Seattle.
Doug’s Lynnwood Needed to Stay Competitive in a Crowded Market
In business since 1972, Doug’s Lynnwood Hyundai wanted to be more competitive in the extremely saturated auto sales and service market occupied by other similarly sized local dealerships. While recognizing that customer service comes in many different styles and delivery strategies, leadership was looking for additional ways to differentiate the company.
The team at Doug’s recognized that they needed to gain more of an online presence, as the existing website wasn’t driving the desired amount of traffic. According to Lisa Reager, Service Director at the dealership, the goal was to “focus on painting a picture on the web for customers to find.” Leadership knew it wasn’t feasible to be competitive with nationwide giants like AutoNation, but they knew there was potential to expand Doug’s online visibility.
In addition, there was realization that maintaining an engaging, interactive social media profile wasn’t practical. The team at Doug’s was already busy with existing roles to take on the time-consuming task of conducting a meaningful social media campaign, and managers were hesitant to invest in new staff.
Click here to read how Doug’s found their solution with SureCritic.