Why business’ should care about their online reputation

Businesses need to manage their online reputation. In today’s world, people search for reviews about businesses and products before buying or visiting. In fact, 88% of consumers trust reviews as much as personal recommendations. A negative review or comment about your business or product will have a negative impact on your business. So if you aren’t monitoring what people are saying about your business, you could be losing out on customers.

89% of customers read business’ responses to reviews. That’s why you’ll want to make sure that you address all comments and reviews. Yes, even the negative ones. If you do, you can turn that customer into a loyal one! They will feel that you care about them and their experience which keeps them coming back. Responding to reviews can show prospective customers that you care about their experience by giving them the full story. They’ll be more likely to visit a business that publicizes that they care versus one that doesn’t. Potential customers like to see a brand interacting with their customers.

SureCritic allows businesses to monitor their online reputation all in one location. With SureCritic, you will be able to access a complete dashboard where you can see all your reviews (yes, even the ones from Google, Facebook, and Yelp). Admins can filter by sites and time, and can make sure their business’ image is the same across websites! Consistent brand information helps out your SEO and can get you to the top of the page!

Learn more about how SureCritic can help you with your reputation monitoring here.